Our educational expertise to your training service
My extensive experience provides me with expert knowledge of training tools used for communication, graphic design, web publishing and printing. With the training we provide on Adobe suite InDesign, Photoshop and Illustrator software, your teams can benefit from this savoir-faire. Training on corporate communication, strategy and the design chain.
Our courses are regulated, and registered with the Pays de la Loire prefecture (registration no. 52 49 02492 49). They are eligible for CPF, the French training credit scheme.
Our courses can also be funded by the OPCA training funding scheme.
TheDTP training we provided for Angers CHU hospital is an example of how we can help you fully integrate InDesign DTP functions and understand both the print and digital aspects of the design chain. We tailor our courses to fit your needs.
Our TRAINING EXPERTISE:
I've been teaching students at the Paris V René Descartes - Paris Cité Sorbonne University since 1999. I run 1st and 2nd year Business Communication classes on print and web graphic design techniques within the communication process. The course helps students acquire print and digital publishing skills which they can apply to a corporate communication strategy.
I also lecture on the design chain for the Information and Communication Master's course at the ISCEA business school at the Université Catholique d'Angers (UCO) in Angers, and the Marketing module of the Management Sciences Master's at Rouen University. For these courses I teach print and web design chain techniques to 4th year students as part of the communication process.
My lecturing work covers 4 main areas: communication strategy - objective, target and delivery method of the message / graphic design (DTP) – the people and tools involved and technical terms used in advertising agencies / production - working with the production artist, printer, binder, their vocabulary and work methods / e-publishing (web design) - transposing hard documents to the internet, the people and tools involved from the host to the domain name supplier or the webmaster, and referencing techniques.
I've worked with 3rd year students at the UCO ISCEA business school since 2003, where I oversee the artistic aspects of the magazines Spécimaine and Reflex, and Répliques, the daily news bulletin published during the Premiers Plans film festival. This course covers 3 main modules: real-time management of graphic design software (InDesign, Photoshop, Illustrator);team environments in magazine publishing - relations with journalists and editors, photographers and illustrators, advertisers, the media; and working with printers - technical matters, budgets, specifications.
From 2007 to 2010, I ran a course on magazine media and the written press in general, for 3rd year students at the ISCEA in Angers. This course covered 4 topics: characteristics of the magazine industry - title blocks, freelance journalists, contractors, advertising editors, publishing groups; the main categories of magazines - sports, men's, women's, news, art and decoration; magazines and their readership – the reading experience brief, audience segments; magazines and advertising.
Since 2012 I've been teaching corporate communication in theory and practice to 2nd year students at the UCO ISCEA, covering a range of topics:
- Communication theories, such as Wiener's mechanical model / Shanon and Weaver's theory on message degradation / Lasswell's 5W / Bateson's systemic approach.
- The definition of a communication strategy and the thought process required to implement it, such as addressing a specific issue and determining direction.
- The outline of a communication plan for rolling out the strategy (targets, message, resources, timescale, budget).
- The definition of communication and PR techniques: press relations, events, crisis communication, advertising, sponsorships, internal communications, finance communications.
- Vectors of communication: TV, internet, radio, posters, cinema, written press and non-media: trade fairs, events, sponsoring.
I am an accredited trainer with the Chambre de Métiers et de l'Artisanat de Loire-Atlantique. Since 2013 I've worked with people setting up or taking over small businesses, guiding and advising them on communications issues. Our training course Advertising: where to start and who to target helps them analyse their situation and set marketing goals. It offers advice on choosing the right media and marketing tools, how to draw up an action plan and advertising budget, and finding good service providers. It helps entrepreneurs to understand the importance of relevant marketing, establish a communication strategy which fits their needs, and implement the communications plan produced as a result (actions, means and techniques). (See details of communication training).
Based in Les Alleuds (49 Maine et Loire) our training courses on communications, the design chain and DTP (InDesign, Photoshop, Illustrator) are delivered on our premises but we can also hold them at your offices all over the region (Thouarcé, Loire Aubance, Angers and surrounding area, Nantes, Paris)
Training price list
Upon request. Contact us to discuss your needs. Our courses are eligible for funding from your OPCA, the French training funds scheme.
We can deliver training on your premises or at our studio in Les Alleuds, near Angers. The length of the session will vary according to your needs and software proficiency level (beginner or advanced). Training sessions are held from 9.00am - 12.00pm and 2.00pm - 5.00pm. All our training sessions combine practical computer-based modules and job-specific theoretical information.
Get in touch to discuss your requirements: firstname.lastname@example.org